A nation of news consumption hypocrites

The news and information that U.S. adults actually read doesn't always match up with the topics they claim they want covered more, according to data from traffic analytics company Parse.ly and an Axios/SurveyMonkey poll.

Data: Axios/SurveyMonkey poll, Parse.ly; Note: Media, celebrity, local news and transportation topics were not tracked by both data sets and were omitted from analysis; Chart: Andrew Witherspoon/Axios

The big picture: Entertainment and emotionally charged topics over-index on how much they are read vs. readers' stated coverage preferences. More academic, less personality-driven issues end up getting read less.

By the numbers: Demand is defined as the total number of views for a topic divided by the number of articles written about that topic.

  • According to traffic data pulled from Parse.ly's 2000+ publisher member sites for the month of May, demand is highest for news about politics and government, followed by sports and immigration.
  • But while the demand for those topics is high, most consumers said in an Axios/SurveyMonkey poll that they want more news about health care, followed by climate/environment and education. Respectively, those topics ranked 7th, 5th and 11th out of more than a dozen topics in terms of demand.
  • Similarly, only 5% of total U.S. adults surveyed said they want more sports coverage, but sports has the third-highest demand, according to Parse.ly.

Be smart: This behavior is a symptom of our era of passive news consumption: When news is sprinkled into our social media feeds and accessed in other on-the-go environments, the items that will satisfy us in that moment will be the ones that get clicked.

  • An acknowledgement of important topics for coverage doesn't translate to real reading behaviors, which tend to be less holistically considered and more spontaneous.
  • It's easy to blame the media for overblown media coverage, but it's only half to blame. Publishers have to respond to what people actually read — not what they say they want.
  • It's also important to note that individual topics will vary in interest from month-to-month based on the news cycle. Interest in a topic like national security can depend on how close it runs to other wrought issues, like the role of the president in the issue or a specific storyline.

The big picture: Media companies struggling to find their footing are looking for ways to better connect with consumers. This involves finding new verticals and topics to write about, as well as more innovative ways to cover traditional topics.

Our thought bubble: Successful subscription models are able to sidestep the traffic trap of covering easy-gratification topics for clicks by reaching audiences in more intentional consumption environments — newsletters, magazines and streaming services.

Additional Stories

Coronavirus dashboard

Illustration: Aïda Amer/Axios
  1. Global: Total confirmed cases as of 4 p.m. ET: 5,463,392 — Total deaths: 344,503 — Total recoveries — 2,195,325Map.
  2. U.S.: Total confirmed cases as of 4 p.m. ET: 1,653,904 — Total deaths: 97,948 — Total recoveries: 366,736 — Total tested: 14,163,915Map.
  3. World: Italy reports lowest number of new cases since February — Ireland reports no new coronavirus deaths on Monday for the first time since March 21 — WHO suspends trial of hydroxychloroquine over safety concerns.
  4. 2020: Trump threatens to move Republican convention from North Carolina — Joe Biden makes first public appearance in two months.
  5. Public health: Officials are urging Americans to wear masks over Memorial Day.
  6. Economy: New York stock exchange to reopen its floor on Tuesday — White House economic adviser Kevin Hassett says it's possible the unemployment rate could still be in double digits by November's election — Charities refocus their efforts to fill gaps left by government.
  7. What should I do? Hydroxychloroquine questions answeredTraveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

Italy reports lowest number of new coronavirus cases since February

Italy’s aerobatic team Frecce Tricolori fly over Milan in Duomo Square on May 25. Photo: Francesco Prandoni/Getty Images

The Italian government reported 300 new cases of coronavirus on Monday, the lowest daily increase since Feb. 29.

Why it matters: Italy, the first country in Europe to implement a nationwide lockdown after emerging as a hotspot in March, appears to have finally weathered its coronavirus outbreak. Italy has reported nearly 33,000 total deaths, the third-highest total behind the U.S. and U.K.

Joe Biden makes first public appearance in over two months

Photo: Oliver Douliery/AFP via Getty Images

Former Vice President Joe Biden made his first in-person appearance in over two months on Monday to honor Memorial Day by laying a wreath at a Delaware veterans park, AP reports.

Why it matters: Biden, the Democratic Party's presumptive nominee, has taken the unprecedented step of campaigning from his home during the coronavirus pandemic, ever since canceling a rally in Cleveland on March 10.

WHO temporarily suspends trial of hydroxychloroquine over safety concerns

Photo: Fabrice Coffrini/AFP via Getty Images

The World Health Organization is temporarily pausing tests of the anti-malarial drug hydroxychloroquine as a coronavirus treatment in order to review safety concerns, the agency's director-general Tedros Adhanom Ghebreyesu said Monday.

Why it matters: The decision comes after a retrospective review published in The Lancet found that coronavirus patients who took hydroxychloroquine or its related drug chloroquine were more likely to die or develop an irregular heart rhythm that can lead to sudden cardiac death, compared to those who did nothing.

Dominic Cummings: "I respectfully disagree" that I broke U.K. lockdown rules

Photo: Peter Summers/Getty Images

Dominic Cummings, the top aide to British Prime Minister Boris Johnson, defended himself at a press conference Monday against allegations that he broke the U.K.'s coronavirus lockdown rules by traveling to his parents' home last month while exhibiting symptoms.

What he said: "I respectfully disagree. The legal rules do not necessarily cover all circumstances, especially the ones I found myself in," Cummings told the assembled press.

Netanyahu says July 1 deadline for West Bank annexation won't change

Photo: Artur Widak/NurPhoto via Getty Images

Israeli Prime Minister Benjamin Netanyahu said Monday at a Likud Party faction meeting at the Knesset, Israel's parliament, that his July 1 deadline for starting the process of annexation in the West Bank will not change, according to people in attendance.

Why it matters: The White House and the State Department have stressed over the last few weeks that the deadline set by Netanyahu is "not sacred" to the Trump administration — and that any discussion of annexation needs to be in the context of renewed Israeli-Palestinian peace talks.

Trump threatens to move Republican convention from North Carolina if capacity reduced

President Trump on stage during the 2016 Republican National Convention in Ohio. Photo: Bill Clark/CQ Roll Call via Getty Images

President Trump threatened in a series of Monday tweets to move this summer's Republican National Convention from Charlotte if North Carolina's Democratic governor, Roy Cooper, doesn't allow the event to be held at full capacity.

The state of play: Mandy Cohen, the state's health and human services secretary, said last week that the GOP should "plan for the worst" as mass gatherings will be a "very big challenge" if the number of coronavirus cases in the state continues to increase, per NPR.

The wreckage of summer

Illustration: Sarah Grillo/Axios

We usually think of Memorial Day as the start of the summer, with all of the fun and relaxation that goes with it — but this one is just going to remind us of all of the plans that have been ruined by the coronavirus.

Why it matters: If you thought it was stressful to be locked down during the spring, just wait until everyone realizes that all the traditional summer activities we've been looking forward to are largely off-limits this year.

Read more at Axios
© Copyright Axios 2020